Anna Crowe is founder and chief executive officer of Southern California-based, internationally-focused public relations agency, Crowe PR. A PR and branding expert, Anna has more than 15 years of integrated marketing communications experience, working with iconic brands such as Capitol Records, AT&T, Kimpton Hotels & Restaurants, VIVOBAREFOOT, Sony, Marc Jacobs, Kenneth Cole and Jennifer Lopez, to name a few.
Prior to launching Crowe PR in 2014, Anna spent several years in senior management roles at PR agencies and in-house, serving as a senior marketing manager at AT&T and director of sales at Los Angeles-based EMI Music Marketing/Capitol Records. Prior to relocating to the West Coast to pursue her International MBA in 2005, Anna worked as a senior marketing analyst at global cosmetics leader Coty Inc. in New York City. She started her career in public accounting as a staff auditor for Deloitte, prior to shifting into marketing and communications.
In addition to her full-time career, Anna has spent the past six years teaching undergraduate marketing courses as an adjunct instructor at the University of San Diego’s School of Business. She also sits on the boards of the San Diego Chapter of the Entrepreneurs Organization (Accelerator) and Art for Barks.
Anna holds a bachelor’s degree in Accounting from Rutgers University and an MBA in International Marketing from the University of San Diego. When she is not out building brand awareness for her clients, empowering her team or educating young minds, she spends time enjoying the Southern California sunshine with her husband and two young sons.
What’s your “why” behind what you do?
I want to make a positive and real difference for our clients and everyone on our team. From a clients’ perspective, I want us to tell our clients’ stories and make a significant impact on their businesses, so they can grow their companies, offer new products/services that enhance lives and create more jobs. Internally, I want to create a culture that speaks to our employees and makes every work day a growing and positive experience.
What is your morning routine?
Wake up bright and early, check emails on my mobile phone to ensure there isn’t anything pressing from our clients, media partners or employees. If there is, deal with it right away so it’s done and no longer lingering in my mind. If not, spend a little more time with the kids as I make them breakfast. Get the kids ready for school and myself ready for work, head into the office, dropping one of the kids off at school on the way. Consume my second cup of coffee as I get through the morning, chatting with the team and going through emails and daily action items. On the weekends and days off, the only immediate essential is coffee and time with my family. The rest
What’s your personal advice on how to rise above adversity?
I suppose it depends on the situation. I believe that dreaming big and working hard (and not giving up) can lead to incredible outcomes. It’s easy to see the glass half empty during a challenging situation, but much more rewarding to see it half full, so having faith in yourself and those you trust, and never quitting, is essential. Also, I always try to look at adversity as a temporary state–yes, it may feel like you are drowning at times, but knowing it will pass and you have the power and mindset to make things better helps the challenging times pass faster.
What’s the biggest lesson you’ve learned in the past year?
There will always be challenges and road blocks, which are partially designed to help us grow and do better. And, even though they cause stress, I’d probably feel less accomplished if I didn’t experience and learn from them. Also, I realized how essential it is to have mentors and people who are inspirational around you to push you.
What are you personally most proud of in the past year?
Bringing on talented people who make our company a great place to work.
What kind of legacy do you wish to leave behind?
From a professional standpoint, I’d like to build a company that people want to be a part of–be it working internally or externally. A company that stands for all I believe in and clearly communicates it. From a personal standpoint, I want my kids to be respectful and appreciative of life. I want to set an example for them–one of strong character, big dreams, hard work, love and persistence.
Who is the most inspirational woman in your life and why?
My mom. I know she made sacrifices to ensure our happiness and lived several lives, including accomplishing a number of educational and professional goals later in life.
What are you looking forward to the most at the 2017 California Women’s Conference?
Meeting incredible women and learning from them.